Bopsicle Design believes that corporate identity should be memorable and meaningful. Unfortunately, your identity can be memorable without necessarily being good. More than likely if your identity design is not up to the task, rather than meaningful, it winds up being forgettable. Much like jazz music, when the elements of design come together to convey the intended message, the whole is greater than the sum of the parts: they groove. Interested to know why Bopsicle Design feels that it creates "Identity Design That Grooves"?
The desire/need to identify our work has existed for thousands of years through the use of distinctive icons. Various accounts state that such icons made their first appearances in the form of marks carved in stone or inscribed in pottery. These marks were created by artists who wanted to provide a way for people to be able to identify the work with the artist in a simple, memorable way.
The tools have changed dramatically and the variety of formats that exist for presenting an identity reach far beyond the stone and pottery of ancient times. However, the benefit of providing a unique, memorable way to present the identity of a company or event remains very beneficial. Good identity design ensures that first impressions achieved through various marketing tools such as the home page of a website or a business card, are both positive and lasting. The goal being to grab the attention of your audience in a way that encourages them to explore further what it is that you have to offer. Ultimately your identity should be associated with your offerings in a manner that spreads trust and loyalty amongst your customers.